Influenced by my dissertation on the psychological benefits of everyday creativity, I did a week of daily challenges. Each day I created a new 3D composition inspired by a film, which was chosen for me by my Instagram audience the night before. Translating the visual language of a film into a new domain, the images and animations hide easter eggs for die-hard fans, nodding to some of cinema’s greatest directors.
A brand and advertising campaign for a futuristic strip of gum that embeds skills & knowledge into the brain. Better-ment is a postal subscription service that improves your lifestyle and decision making through cognitive re-wiring chewing gum.
For more projects check out my Instagram @andy_bays_