Misha Malik

Fashion Marketing Major Project: Powder Box

Powder Box is a luxury subscription beauty box targeting middle-high class Pakistani consumers. Pakistan offers a unique opportunity; it is a country of 200 million with a growing middle class and rising disposable incomes and yet there is almost no international global cosmetics brands present in the country. Powder box caters to the demand for premium branded cosmetics by providing a monthly subscription beauty box, personalised for every subscriber according to their needs and concerns. Each month the box will include 5-6 full or deluxe sized luxury beauty products. Our aim is to be the leading luxury subscription beauty box service in Pakistan, and help consumers discover and easily access premium beauty products they love.