Adfer: Pembrokeshire Ways is an illustration project focussing on walking in Pembrokeshire. Encouraging people to unwind, de-stress and take a break from busy working lives and digital devices, this project stems from a personal love of Pembrokeshire, as well as research into the benefits of spending time outdoors and the positive impacts it has physically and mentally.
This project consists of a series of illustrated maps, exploring the North, South and West coasts of Pembrokeshire through eight circular walking routes. Combining hand rendered and digital elements to create the illustrative style, the book offers a vibrant and engaging visual guide for potential visitors.
Along with a brand identity and logo, other supporting material includes postcards, a zine, pin badges and a deck of playing cards.