Hello, I am Bella Bond a graduate of Fashion Marketing and winner of Graduate Fashion Weeks 2019, Fashion Marketing Award!
My project 37° Sleep is a health and wellness brand that promotes sleep as the consumers competitive edge and elixir to life. The brand offers temperature regulation sleepwear products and accessories. The mission was to communicate the product through a 360° marketing strategy. The Guardian Angel is the persona behind the brand and with this I created an application and podcast to promote the products and educate the consumer of the importance of sleep. The Dreamers Hotel is a sensorial pop up hotel which is fitted with 37° Sleep products to allow the consumers to proactively shape their view of the brand and spread mass brand awareness.
For all motion graphics work please head to @bellabonddesign on Instagram.