Alice Halfpenny

PETA eat less meat campaign

This project aims to address the issues associated with the charity and activism sector using shock
tactics and emotive language to encourage change.

Insight illustrated that consumers are put off by the all or nothing approach used by organisations such
as PETA. This campaign encourages people to be considerate about their meat consumption and highlights that if everyone did their bit, it would make a big difference.

Supporting video

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