Francesca Williamina Clarke

Fashion Marketing Major Project

My project aims to highlight the inequality and social barriers that still exist in society that negatively impact on people with disabilities. ASOS Adpt is a brand extension of ASOS that is catered towards the disabled consumer market. ASOS are a brand who are recognised for their efforts to be inclusive of everyone which aligns perfectly with the value proposition and core beliefs of the ASOS Adpt brand ethos aiming to make dressing easier for the disabled consumer. The collection is a range of clothing pieces for the female consumer that include built in innovative design components that increase the accessibility of garments.

View more of my work