Lauren Hamshaw

~juve

My Independent Project aims to encourage & support running outdoors for its mental benefits.

Multiple projects have been conducted, all with different aims & demographics. The dominant brand ~juve connects them all together.

Rush Routes: These are routes that I love to run. The punctuation following the map’s circumference represents ‘emotional data’ at that point on the run, whilst the scale indicates its intensity.

~ Marks The Spot: This zine aims to promote finding the running rush (represented by ~) as a new challenge to people who quickly reject the idea of running. This is built on the concept of ambiguity; whilst taking the audience through the stages & emotions of a run.

Unwind: A wellbeing focused app that captures user’s speech whilst jogging (using headphone mic). It gives users time to themselves to process their thoughts. The app provides feedback & support about the discussed topics.

Supporting video

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