Humans have addictive tendencies towards technology integrated into their daily routines. Therefore, when deprived, as with drug abuse, the emotional state becomes unstable. As a result, I began introducing the subject to technologies such as computers, to display intoxication and satisfaction. I encouraged the models to adopt a distorted erratic nature with their bodies, to show the impacts of the devices as a drugs. Calvin Klein was selected as the brand, as their past collections have often touched on controversial topics. Furthermore, their edgy sport style can be comparable to the societal fascination of technology.