Hayley Duszynski

Undu

BRIEF: Even though we live in the 21st century many products and brands are over-sexualised and use gender stereotyping. I chose to tackle this problem by creating a new gender neutral brand.
SOLUTION: After talking to those who identified as gender neutral I found that they repeatedly get asked intrusive questions about their body. I wanted to turn this into a positive aspect through expressions and hyperboles which lead to a world of visual exaggerations. The colour palette was derived from my Dissertation surrounding gender as an influence on purchasing decisions. I purposely selected a range of products which were pointlessly gendered. The target audience is those aged 15-23 as this was found to be the most increasing group of people identifying as gender neutral. The brand name ‘Undu’ comes from the word undulate which comes from the word fluctuate and relates to the fluidity of the gender scale.

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